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Email Redesigns

CLIENT

Goal Zero

Redesigned Goal Zero’s email marketing campaign focusing on a unique and colorful style. 

PROJECT TYPE

Email

With the start of the new year Goal Zero wanted to update their email marketing campaign. I refocused the email designs on a more vibrant and simplified visual experience. Using analytics data and A/B test results I wireframed a visual information hierarchy to improve conversions on email promotional campaigns.  

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The final email designs include a prominent call to action, striking visuals, and modern familiar aesthetic. The succinct messaging and simplified layout significantly improved direct to consumer sales.