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Goal Zero

Worked closely with senior leadership and marketing team to design creative for new Goal Zero direct to consumer website.


Website Design

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project whiteboard

In 2022 Goal Zero’s goal was to create a website with an improved look and feel. There was a big emphasis on making an easy to use consumer facing website. The final deliverables included unique web pages that focused on mobile first design. We wanted to set a new tone for the brand highlighting the line of Yeti power stations.

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goal zero project

The final design focused on an user first consumer journey. The details included on each page made it easy for consumers to find the right product for them. The design also included captivating product imagery and descriptions to drive sales.